Branding
up.close events is a sports events company that creates intimate, exclusive experiences for motorsports fans. Working directly with the client I was tasked with developing an indept brand strategy and brand identity.
Role
Brand Consulation - Brand Identity - UX/UI - Marketing - Print
Client
up.close events
Year
2024
As the sole designer on this project, I worked directly with the client to create a unique and cohesive brand identity for up.close.
To kick off the process, I conducted an in-depth market analysis, preparing an extensive document that outlined up.close's positioning in the motorsports event space.
This strategic groundwork allowed me to not only provide design advice but also ensure the brand aligned with industry trends and audience expectations.
From there, I developed mood boards and concept sketches to explore various creative directions for the brand identity.
