Alphin
As the Lead Designer within the Marketing team, I undertook the pivotal role of completely rebranding a start-up marketing agency.
Role
Art Direction - Production -
Branding - UX/UI Design
Client
Alphin
Year
2022
My responsibilities included conceptualizing new brand elements, designing logos, defining colour palettes, and ensuring a cohesive visual language across all channels.
I led the creative direction, collaborated closely with stakeholders, and oversaw the implementation of the new brand across various touchpoints, ensuring alignment with the agency's strategic goals and enhancing its market positioning.
I ensured every team member implemented these guidelines consistently across all channels, from marketing materials to digital assets, reinforcing our brand's coherence and enhancing recognition in the market.
I spearheaded the design efforts for a wide range of marketing materials, including email campaigns, social media ads, and printed collateral such as stationery, merchandise, and flyers.
I worked closely with software developers and the marketing team to ensure campaigns were effectively translated into multiple languages, maintaining consistency and appeal across diverse markets.
Each design was carefully crafted to align with the brand’s identity while driving engagement and reinforcing key messaging across all platforms.
